Sayaraa | End-to-end mobility ecosystem redesigned to improve discoverability & bookings
Designed customer, vendor, and admin experiences for a multi-sided car service platform.
Overview
Sayaraa is a car service marketplace connecting customers with service stations and garages. I worked as a freelance Product Designer, redesigning the customer app, vendor app, vendor dashboard, and the website that powered discovery, quotation, and partner onboarding.
I had previously worked on an early version of the product, which gave me historical context into how initial design decisions impacted usability and scalability over time. This redesign was an opportunity to re-evaluate those decisions with stronger product judgment and real-world constraints.
The scope included
Customer App (Mobile) — Primary scope
Vendor App (Mobile) — Operational workflows
Vendor Dashboard (Web) — Management & tracking
Website
My Role
I led the end-to-end product design for Sayaraa across customer, vendor, and partner-facing experiences. My responsibility included diagnosing usability and flow issues in the existing product, restructuring information architecture, defining core user journeys, and designing the interaction and visual systems across mobile and web.
Design decisions were informed by heuristic evaluation, analysis of user feedback from Play Store reviews, and iterative prototyping and validation to reduce friction in booking, quotation, and operational workflows.
Business Problems
Low booking completion due to unclear service structure and pricing
Drop in orders due to COVID-19
Car products/auto parts were getting less response since the app launched
Operational inefficiencies between customers and service partners
Website traffic failed to convert without trust signals & upfront quotation clarity
Partner onboarding lacked structure and trust signals
User Problems
Service discovery was confusing and poorly structured
Lack of hierarchy and feedback made it difficult to know what action to take next
Vendors struggled to manage jobs efficiently
Users had to commit too early without price transparency
Design Strategy
I approached Sayaraa as a connected system rather than isolated screens. Each surface was designed around a specific user role and intent, with clear ownership boundaries to avoid overlap and complexity.
Heuristic Evaluation - Identifying Usability & Structural Gaps
A structured review of the existing customer app to identify usability issues affecting discoverability, task clarity, and booking confidence.
The evaluation surfaced multiple usability and structural issues across key flows. The most critical findings were prioritized based on their impact on discoverability, task completion, and booking confidence.
Aligning UX Improvements with Backend & Frontend Realities
The redesign was not limited to visual improvements. It needed to account for existing backend logic, established booking flows, and technical dependencies already in production. Design decisions were made with an understanding of what could realistically be modified without disrupting core system behavior.
Key Challenges
Existing booking flows were tightly coupled with backend logic, limiting how much the experience could be altered without breaking functionality
Multiple stakeholders (engineering, business, and client) had differing expectations around what could change and what needed to remain stable
Product logic (such as payment after slot booking) had to be preserved while improving clarity and usability
Some UX inconsistencies were intentional trade-offs made earlier for faster implementation, requiring careful reassessment rather than full replacement
Redesigned the Vendor app to enhance usability & align the system
Alongside the customer-facing experience, the vendor app required a redesign to align with the new design system and improve usability for operational workflows.
The existing vendor app suffered from performance lag, inconsistent UI patterns, and unclear task flows, which impacted day-to-day efficiency for service providers.
Rather than redesigning every screen, the effort prioritized high-impact workflows where clarity, speed, and accuracy were critical for daily operations.
Vendor Dashboard Alignment — Working Within System Constraints
The client initially requested a complete dashboard redesign due to usability challenges and complex data entry flows.
During discussions with the engineering team, it became clear that the dashboard was built on a third-party theme, and a full structural redesign would require significant time and development effort.
Design Improvements Implemented
Refreshed color usage, typography, iconography, and spacing to align with Sayaraa’s design system
Improved visual hierarchy to make key actions, statuses, and data easier to scan
Standardized UI elements to reduce inconsistency across dashboard screens
Provided clear design guidance to ensure accurate implementation of the updated system
This ensured a cohesive product experience without introducing additional technical overhead.
Website Revamp - Supporting Discovery & Booking Initiation
In addition to the app experiences, Sayaraa’s website was redesigned to support customer discovery, service exploration, and booking initiation.
The website functioned as a marketing and informational layer, guiding users toward key actions such as requesting quotations, initiating bookings, and onboarding service partners.
Simplified service discovery and quotation flow to reduce drop-offs
Designed clear entry points for customers and service partners
Aligned visual language with the mobile apps to maintain brand consistency
Key Outcomes Across Platforms
Improved clarity and task completion for both customers and service partners
Enabled scalable design decisions while working within real technical constraints
Created a cohesive product ecosystem rather than isolated experiences
Established a consistent design system across the customer app, vendor app, dashboard, and website
